The challenge was to redesign the homepage and a product page of an existing e-commerce website: Acure Organics. The company is a family-owned brand of organic health and beauty products that are available for purchase online in addition to Whole Foods and Target.
The design aesthetic I wanted to create was one of colorful simplicity using a mixture of vibrant imagery and white space. I developed a more simple information architecture to provide a more user-friendly interface for both new and returning customers.
Tools: Illustrator and Photoshop
Website Framework: Foundation